Cookie Policy

1. What Are Cookies?

Cookies are small text files stored on your device when you visit websites. They help websites remember your preferences and improve your browsing experience. Similar technologies include local storage, session storage, and pixel tags.

2. How We Use Cookies

LearnMusic uses cookies and similar technologies to provide essential functionality, remember your preferences, understand how our platform is used, and measure marketing campaigns where you have given the relevant consent.

Google Ads also receives a basic signup measurement when marketing consent is declined or unanswered. This measurement uses no advertising cookies and includes no email address, email digest, or ad click identifier. Google may use it to estimate campaign results. Accepting marketing cookies enables ad click attribution and, for teacher signups, matching using a hashed email address.

When you open Evelyn, our assistant, the browser tab keeps your conversation in session storage under a key beginning evelyn:v1:, so the chat survives moving between pages. It is needed for the chat you opened, is never used for analytics or advertising, and is cleared when you close the tab.

3. Third-Party Cookies

Some cookies are set by third-party services we use to provide our platform. These providers have their own privacy policies governing how they use data.

4. Teacher Games and Advertising Measurement

Teacher Games uses a first-party event ledger before any advertising platform receives conversion data. Depending on your consent and browser settings, we may record events such as page views, CTA clicks, pricing views, teacher account creation, checkout starts, reserved places, waitlist joins, and three-paid-month vesting.

Attribution data may include UTM parameters, landing page, referrer, Google click IDs such as gclid, gbraid, and wbraid, Meta click IDs such as fbclid, fbc, and fbp, TikTok click IDs such as ttclid and ttp, and LinkedIn li_fat_id values. We may use local storage keys including lm_cookie_consent, lm_marketing_visitor_id, and a random first-party capability in lm_marketing_visitor_capability to securely link consented visits.

We do not use advertising payloads to send exact lesson revenue, Teacher Games score, rank, private address, postcode, student identities, safety or fraud flags, internal admin notes, or full teacher profile data to ad platforms.

When you use the Teacher Games payment-first route, that checkout tab stores a first-party claim reference in session storage. It contains the internal payment intent, the visitor identifier and random security capability used to start that checkout, and confirmation of the declaration. We use this tab-scoped record only to complete and secure the payment claim, not for advertising. We remove it after a completed or other terminal claim; closing the tab also clears it.

Retargeting audience snapshots, conversion export rows, and suppression rows are prepared from LearnMusic's own records. Live ad-platform uploads remain subject to consent, suppression rules, platform configuration, and final privacy/legal approval.

5. Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to:

• View what cookies are stored on your device
• Delete all or specific cookies
• Block cookies from specific websites
• Block all third-party cookies
• Clear all cookies when you close your browser

Note: Blocking essential cookies may prevent our platform from functioning correctly. You may not be able to log in or complete bookings.

6. Browser-Specific Instructions

7. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for legal reasons. We will notify you of significant changes via email or platform notification.

8. Contact Us

If you have questions about our use of cookies, please contact us at:

Email: team@learn-music.co.uk

For broader support or complaints, use the contact route or complaints route.